Philip is on board since September 2014.
As part of his studies in International Business Communication at the University of Applied Languages Munich, he is doing a six-month internship in the marketing department of QUISMA.
In his free time Philip plays a lot of basketball and he likes to travel around the world.
Posts by Philip Gatza:
Search engine advertising is a major challenge for many companies. For one multiple dealers and branches all over the country often have different regional offers and products. Furthermore, most of the time users look for specific local branches in search engines, because they are interested in local deals. Yet, you cannot deliver individualized ads with a central management of search ads. As a result users cannot find their local branch. They are shown other companies’ ads or nationwide offers instead. This way companies risk to lose valuable clicks and also potential online and offline customers. (more…)
Tuesday, 18. November 2014 in General Topic
Visual Content – that’s the new buzz word in the digital age. Articles are slowly losing importance, while as an alternative more and more users are sharing their images and videos with their Facebook friends. The social network Facebook has reacted to this trend and might be, once again, one step ahead of their competitors. The latest features and functions offer users and advertisers a variety of different possibilities to share their visual content. (more…)
Tuesday, 23. September 2014 in General Topic