Since 2013 Javier has been working at QUISMA as Performance Analyst. With his degree in Business Administration he worked as a consultant in Spain, before finding his way into online marketing. In the Data Intelligence team Javi analyzes and optimizes marketing budgets of renowned international clients. After work he mainly spends his time with physical acitivities such as soccer and running.
Posts by Javier Larramona:
Nowadays some companies focus on how to make their marketing campaigns more efficient by analyzing each channel separately. What many of them miss though is to measure all the channels at the same time while comparing their performance. Thus, they don’t see their customers journeys. (more…)
Monday, 1. December 2014 in Data Intelligence