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Google Update

New Google Update: Websites that are not prepared for mobile devices will get a worse ranking in organic search.

Today Google takes a stance for mobile launching its new “mobile-friendly-update”. The search giant has acted surprisingly transparent this time and made no secret about the ongoing changes – They even released the timetable one month ago. What changes will the new update will bring about? What are the technical challenges the advertising industry will have to prepare for? (more…)


Local Search Behavior: A better and faster customer support

Local search queries are made anywhere and anytime on any device.

Over the past years search behavior of users has changed: While people used to look for general information in search engines, they now tend to search more for products/services nearby. Where can I find a specific product in a store in my city? Which dealer in my proximity offers the best prices? Which restaurant do others recommend in my town? (more…)


Facebook as a good example – Desktop vs. Mobile!

Facebook is the best example: Mobile advertising can be more profitable than desktop ads!

For years now mobile has been the buzzword in digital marketing. People always underline how much potential the channel offers and the opportunities for advertisers. Therefore, one question pops up every so often: Could mobile advertising someday be more profitable than desktop ads? The answer is: YES! And Facebook shows how it works! (more…)