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Shorten the text displayed on mobile search ads!

Shorten the text displayed on mobile search ads!

The market for mobile devices is growing very fast. More and more users are accessing the Internet with either their smartphone or tablet – a circumstance which advertisers must consider in their strategy. In order to display properly on smaller screens, ads need to be optimized for mobile devices. Google is planning to improve the appearance of mobile search ads on mobile devices even further. In the future, mobile users should be able to find the information they are looking for even easier and faster. As on the 8th of October 2014, Google will change the rules for mobile ads in the search. The second text line could possibly be erased in order to make space for ad extensions. According to google, only if the second line of text has been classified as powerful, it will actually appear in the ad. (more…)